At TripSix Design, our persona development services help you gain deep insight into your customers’ motivations, behaviors, and needs. By building detailed audience personas rooted in real research, we empower your brand to make more strategic design, marketing, and product decisions that truly resonate. Whether you’re a Fort Collins startup, a UK-based enterprise, or somewhere in between, knowing who you’re designing for is the foundation of a successful experience. Get started.
Personas are the single most powerful design tool that we use. They are the foundation for all subsequent goal-directed design. Personas allow us to see the scope and nature of the design problem.
Why invest in Persona Development?
Know Your Audience, Increase ROI
Understanding who you’re targeting helps reduce guesswork, increase conversion rates, and avoid costly missteps.
Build User-Centered Experiences
Designing around real user needs leads to more relevant, engaging digital experiences that drive loyalty and growth.
Better Alignment Across Teams
Personas give product, marketing, and leadership teams a shared understanding of the customer, improving collaboration and focus.
Our Process
A smart, 4-step persona workflow designed for speed and clarity.
Stakeholder Discovery
We begin with collaborative workshops to identify goals, gather assumptions, and align your team around key user groups.
Qualitative Research
Through interviews, surveys, and competitive analysis, we collect the insights needed to understand real customer behaviors and motivations
Persona Creation
We transform data into clear, actionable personas – complete with needs, pain points, motivations, preferred channels, and decision-making behaviors.
Activation & Alignment
We help your team implement personas across marketing, UX design, product planning, and content strategy to ensure alignment with your audience.
What do most Persona packages include?
- Research-Backed Personas: Validated audience personas tailored to your business, based on both stakeholder input and customer research.
- Visual One-Pagers: Clear and engaging one-sheet persona documents that make sharing insights easy across teams and stakeholders.
- Persona Alignment Workshop: A collaborative session to align internal teams around each persona and discuss use cases.
- Actionable Insights: Each persona includes insights that directly inform design, messaging, and feature prioritization.
Ready to fully understand your customer?
Book a free 15-minute consultation with our creative director. Whether you’re launching a new product or refining your marketing strategy, we’ll help you develop clear, data-informed personas that align your brand with your audience’s real needs, behaviors, and motivations.
73
of B2B content marketers polled plan to leverage personas for marketing purposes.
93
of a company's overall sales can be attributed to just 3 - 4 persona types.
48
more likely engagement from consumers who experience personalized marketing targeting their specific concerns.
Why Tripsixdesign?
Strategic + Creative
We combine design thinking with research-backed strategy to develop personas that are both insightful and easy to use.
Global Perspective, Local Focus
Based in Fort Collins, Colorado and Manchester, UK – we bring global experience with a strong understanding of local markets.
Flexible Collaboration
From one-off research projects to ongoing UX strategy, we tailor our process to match your needs and timeline.
Results-Focused
Our personas don’t sit on a shelf. They’re built to influence design, messaging, and decision-making across your business.
Project examples
Kaya Onboarding App MVP
Kaya Onboarding App MVP
StudyAbroad.com
StudyAbroad.com
World Endeavors
World Endeavors
Helixr
Helixr
Frequently asked questions (FAQs)
How long does persona development take?
Typically between 2–4 weeks depending on research depth and the number of personas required.
Do I need personas if I already have marketing data?
Yes. Personas complement analytics by adding human context – why users behave the way they do, not just what they do
Can you create personas for B2B or niche industries?
Absolutely. We’ve developed personas for tech startups, wellness brands, non-profits, and highly specialized B2B sectors.
How many personas do I need?
Most businesses benefit from 2–5 personas, but we’ll help you determine the right number based on your segments and goals.
Will these personas work for both marketing and UX?
Yes. Our persona formats are designed to inform messaging, user flows, design strategy, and feature prioritization.
Let’s connect, have a chat, and get your project started!
Got questions or want to book a project in? Drop us a message or grab a free meeting slot and we’ll get back to you ASAP.
If you want to speak to us direct, call UK studio or USA studio.
