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COMPETITOR ANALYSIS

A competitive analysis is a way to identify competitors, and understand their strengths and weaknesses in relation to yours. It helps gauge how to curb competitors and refine your strategy.

Know your rivals. Define your edge. In a crowded digital landscape, understanding what your competitors are doing – and where they’re falling short – is key to finding your advantage. Our competitor analysis service goes beyond surface-level comparisons. We dive deep into your industry’s competitive ecosystem to uncover actionable insights that inform smarter branding, sharper messaging, and more effective digital strategy. Whether you’re launching something new or refreshing your current brand, knowing where you stand makes all the difference. Get started.

Why invest in Competitor Analysis?

Sharpen Your Positioning

Identify gaps in your competitors’ strategies and use them to craft a distinct brand narrative that stands out.

Avoid Common Pitfalls

Learn from what others are doing wrong so you can sidestep costly mistakes and focus on what works.

Build Smarter Strategies

Get a clear view of the landscape so your branding, content, and marketing plans are grounded in reality—not guesswork.

Our Process

A focused 4-step approach to actionable competitor insights.

Discovery & Goal Setting

We start by understanding your business, your market, and what you want to achieve

Research & Analysis

We evaluate brand positioning, messaging, design, SEO, user experience, and content across all major channels.

Competitor Identification

Together, we select your top direct and indirect competitors for a comprehensive review.

Strategic Recommendations

You’ll get a report packed with clear, practical takeaways to inform your next steps—from brand updates to web redesigns and beyond.

90

of Fortune 500 companies practice periodic competitive intelligence to guide future decision-making.

70

of large enterprises believe that having competitive intelligence in the past would have increased the effectiveness of previous campaigns.

60

of organizations, regardless of size, agree that the targeted use of competitive intelligence makes marketing significantly more effective.

What does a competitor analysis include?

  • Competitor Landscape Report: A comprehensive PDF or Notion doc tailored to your market
  • Brand & Messaging Insights: Analysis of tone, visuals, and positioning across competitor brands
  • Website & UX Breakdown: Comparative review of site structure, content, navigation, and design approach
  • SEO & Content Benchmarks: Overview of search visibility, keyword strategy, and content performance
  • Strategic Opportunities: Identified gaps and suggestions for differentiation and growth
  • Actionable Recommendations: Clear next steps to enhance your brand, website, or marketing plan

Ready to uncover your competitive edge?

Book a free 15-minute consultation with our creative director. We’ll walk you through how a focused competitor analysis can reveal new opportunities, sharpen your strategy, and give you the insights you need to outpace the competition.

Why Tripsixdesign?

Strategic First, Creative Always

We don’t just gather data—we translate insights into clear, actionable creative direction that helps you stand out in a crowded market.

Experience That Delivers

With over 15 years across branding, UX, and digital strategy, we know what to look for – and how to turn it into your advantage.

Insight-Driven, Not Template-Based

No copy-paste audits here. Every analysis is built from the ground up around your goals, your competitors, and your industry.

A Straight-Talking Partner

No jargon. No fluff. Just honest insight, delivered with clarity and a down-to-earth approach that makes working with us refreshingly easy.

Project examples

Helixr

Helixr

Profit&

Profit&

Saami – Brand Development

Saami – Brand Development

Gate One – Brand Refresh

Gate One – Brand Refresh

Frequently asked questions (FAQs)

How many competitors will you analyse?

We typically review 3–5 direct and indirect competitors to provide a focused, high-value analysis. However, we can adjust this based on your needs and market size.

What kind of businesses is this service best suited for?

Competitor analysis is valuable for startups launching a new product, established brands looking to reposition, or anyone entering a competitive space.

Can I combine this with other services like branding or web design?

Absolutely. In fact, competitor insights are a great foundation for a rebrand or website redesign, and we often recommend combining them for maximum impact.

What if I already have some research?

No problem – we’ll review any materials you already have and build on that foundation to avoid duplication and dig deeper where it counts.

Will I get a report I can share with my team or investors?

Yes. You’ll receive a professionally formatted report that’s easy to share internally or use as part of your planning and strategy sessions.

Let’s connect, have a chat, and get your project started!

Got questions or want to book a project in? Drop us a message or grab a free meeting slot and we’ll get back to you ASAP.
If you want to speak to us direct, call UK studio or USA studio.

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