FAQS

Brand strategy defines how your business should be positioned, understood and remembered. It can include audience insight, competitor review, messaging, value proposition, tone of voice, visual direction and the core ideas that guide your identity and marketing.

A branding project can include discovery, positioning, messaging, logo design, visual identity, colour palette, typography, imagery direction, brand guidelines and supporting assets for web, social, print and sales materials.

Yes, but we usually recommend treating logo design as part of a wider identity system. A logo is more effective when it is supported by clear positioning, colours, typography, messaging and practical usage rules.

Yes. A brand refresh is often the right option when the business has grown but the existing identity still has some value. We can modernise the visual system, refine messaging and make the brand feel more professional without losing recognition.

A rebrand may be needed when your current identity feels dated, unclear, inconsistent, too generic, aimed at the wrong audience, or no longer reflects the quality, size or direction of the business.

Yes. We create practical brand guidelines that help teams apply the brand consistently across websites, documents, social media, presentations, campaigns and printed materials.

Strong branding can improve lead generation by building trust faster, clarifying your offer, making your business easier to remember and improving the quality of your website, proposals and campaigns.

Timelines depend on scope, but many small to medium branding projects take around 3 to 8 weeks. Larger identity systems, naming projects or strategy-led rebrands may take longer.

Yes. Brand messaging can include positioning statements, taglines, value propositions, service descriptions, tone of voice guidance, website copy structure and clearer ways to explain what makes your business different.

In many cases, yes. If the brand is unclear, the website will usually inherit that confusion. Clarifying positioning, messaging and identity before design often leads to a stronger website and better user experience.

UX design focuses on how people use and experience a website, app or digital product. It looks at structure, navigation, user journeys, clarity, friction, accessibility and how easily users can complete important actions.

UI design focuses on the visual interface users interact with, including layouts, buttons, forms, typography, colours, spacing, components and screen design. Good UI should support the user experience rather than just look attractive.

UX is about the overall experience and journey. UI is about the interface and visual presentation. The strongest digital products need both: clear logic behind the experience and polished design on the surface.

Yes. Wireframes are often used to plan page structure, content hierarchy and user flow before detailed visual design begins. They help solve layout and usability problems early.

Yes. Prototypes can be used to test ideas, demonstrate interactions, review user journeys and help stakeholders understand how a digital product or website will work before development.

Yes. We can support SaaS platforms, dashboards, portals and digital products with UX strategy, interface design, component systems, prototypes and product design improvements.

A design system is a reusable set of visual styles, components and rules that keeps digital products consistent. It can include buttons, forms, cards, navigation, typography, colours and interaction patterns.

Yes. Better UX can reduce confusion, remove friction, improve clarity and make it easier for users to take action. This can directly support enquiries, signups, bookings, sales or other conversion goals.

Yes. We can review existing websites, apps or product interfaces to identify usability issues, confusing journeys, weak calls to action, accessibility concerns and opportunities to improve performance.

A UX/UI project usually starts with discovery and review, then moves into journey mapping, wireframes, visual design, prototypes and handover. The exact process depends on the product, audience and project goals.

Yes. Many projects are quoted as fixed-price scopes once the requirements are clear. This gives both sides a defined budget, deliverables and expectations before work begins.

Yes. Retainers are available for clients who need ongoing design, website, SEO, content, UX or digital growth support. They are useful when there is a steady pipeline of improvements rather than a single one-off task.

Quotes are based on the scope of work, complexity, timeline, number of deliverables, strategic input required, technical requirements and the level of ongoing support needed.

Payment terms depend on the project, but many projects are split into staged payments such as an initial deposit and a final payment. Larger projects may be broken into milestone payments.

Revision rounds depend on the agreed scope. We define review stages clearly so feedback is structured, realistic and aligned with the project goals.

Once the project has been completed and paid for, the agreed final deliverables are handed over to the client. TripSix Design may retain the right to show completed work in portfolios or case studies unless agreed otherwise.

After launch, we can support testing, fixes, content updates, SEO checks, performance reviews, training, maintenance and ongoing improvement depending on the agreed support plan.

Yes. Phasing can be a sensible option when budget, content, functionality or internal capacity needs to be managed carefully. We can help prioritise the work that will make the biggest difference first.

This depends on the project, but useful starting materials include your current website, brand assets, goals, target audiences, competitors, existing content, technical access and any examples of work you like or dislike.

Sometimes. Fast-track work depends on availability, scope and how quickly feedback and assets can be provided. The best results still come from clear priorities and realistic decision-making.